Gould Effect

So I went to this "casual" games video game conference, and I learned a bit about how they’ve evolved. This used to be things like solitaire and minesweeper that come on a PC.

Target audience is still women over 35, but that is changing, especially with the rise of so many multiplayer games that are so competitive.

I didn’t know, for example, that there are all these puzzle games that can be played for small sums of money, like 50 cents or a dollar:

http://zone.msn.com/en/root/cash.htm